May 4, 2013

'Muhammad' left out of Swedish Coke campaign

The Local reports on the name-dropping

A Europe-wide PR campaign by Coca-Cola is having the company´s logo on the bottles replaced by common names in the respective countries. In Sweden, the bottles will bear the names of Daniel, Emma and Johan, among others. However, one common name that will not be seen on the shelves is Muhammad, since Coca-Cola fears that it will be seen as provocative and insensitive towards Muslims. They worry that it would stir up strong emotions if they were to put the name of the prophet on a brand so strongly associated with the U.S.